Posed or Candid? Allegheny River Trail Biker

True Candid or Posed Candid

What is Candid? “Candid” – the very word invokes images of a natural capture of a moment in time. Merriam-Webster even includes the definition “relating to or being photography of subjects acting naturally or spontaneously without being posed.” They also include the phrase “marked by honest sincere expression.” So doesn’t this mean the term “posed …

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Sport and Sense of Community

A large part of marketing has to do with understanding people. Moreover, we find out more when we study specific groups of people. Specifically sports related groups of people have been of great interest to marketing researchers and practitioners. An interesting area of research has to do with a sense of community and sports. This …

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