In East Brunswick, NJ vocalist Kate is at Guitar Center to pick up guitar equipment as she embarks on a journey to learn to play an instrument. Photo copyright 2021 by Paul G. Barretta.

Photography and Branding

First, the branding piece. Branding is a very deep topic in marketing. At its most basic level, a brand is an identifier. But it goes much deeper than this. For example, branding is an opportunity to manage a company’s relationship with its customers. Even more, it allows a company to tell its story. From worldwide …

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