In East Brunswick, NJ vocalist Kate is at Guitar Center to pick up guitar equipment as she embarks on a journey to learn to play an instrument. Photo copyright 2021 by Paul G. Barretta.

Photography and Branding

First, the branding piece. Branding is a very deep topic in marketing. At its most basic level, a brand is an identifier. But it goes much deeper than this. For example, branding is an opportunity to manage a company’s relationship with its customers. Even more, it allows a company to tell its story. From worldwide …

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Closure Principle and Marketing

An important concept in Integrated Marketing Communications (IMC) is the Closure Principle. Adapted from psychology, this means that people receive stronger messages if their brain does some work. Furthermore, this is the case for both business customers and consumers. So what does it mean to photography and marketing? Marketing and The Closure Principle First, the …

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